Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop.
Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned on social media, share photos, craft their own blog posts and essentially help you promote your next big one.
Some say Twitter is beginning to fade in its ability to deliver as a brand marketing platform, especially as this true blue social media network has to compete with its more visually appealing millennial magnets like Instagram and Snapchat. Instagram moved ahead of Twitter long ago in terms of active monthly users and has remained in the lead, second only to Facebook when it comes to clout. For event promotion, however, Twitter is still a must-use engagement launchpad.