Google will soon announce a built-in ad blocking tool for its Chrome web browser, according to a report from The Wall Street Journal. At first, that seems a bit odd. Digital advertising is Google’s bread and butter, and reports say that Google Chrome is still by far the world’s most-usedbrowser. So why would Google want to handicap itself?

Well, in the long run, it may not be. The report says Google’s tool wouldn’t kill every ad, but would instead filter out “unacceptable” ads as defined by the Coalition for Better Ads, an industry group of which Google (and Facebook, the other digital ad giant) are members. The Coalition currently names auto-playing videos with sound, large ads that stick to your web page even as you scroll, prestitial ads with countdowns (i.e., those ads that make you wait a few seconds before letting you see the page), and pop-ups as examples. Blast %28sai%29: Here’s how many people use ad blockers around the world&utm_term=Tech Chart Of The Day – Engaged%2C Active%2C Passive%2C Disengaged&r=US&IR=T


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s