Listen. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet.

Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Still, this certainly is a medium to keep an ear on. Podcast consumption is on the rise, with a 23% increase in listening between 2015 and 2016 – and a 71% jump since 2013.

https://marketinginsidergroup.com/content-marketing/2017-officially-year-podcast-start-talking/?utm_source=B2B+Marketing+Insider&utm_campaign=34c2ea1f72-Marketing+Insider+Group+Top+Posts+Subscribers&utm_medium=email&utm_term=0_40b372c1a0-34c2ea1f72-108374113

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